<aside> <img src="/icons/forward_brown.svg" alt="/icons/forward_brown.svg" width="40px" /> Consistency is key when it comes to making your brand voice and content as effective as possible so having this guide within the Content Management Hub means you can easily check that things remain aligned without disrupting the flow of what you are working on.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/a50691c8-07df-4db0-aab8-66f891f9a766/d3704cc5-d867-4986-80ae-c95768fa9897/64ddeb95bcbb593ae5810d25_Transparent-Icon.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/a50691c8-07df-4db0-aab8-66f891f9a766/d3704cc5-d867-4986-80ae-c95768fa9897/64ddeb95bcbb593ae5810d25_Transparent-Icon.png" width="40px" /> A Quick Note on Voice: Think of Brand Voice as your brand’s personality, consistent across all channels and situations. Tone of voice is situational. What is appropriate or fitting in one situation is not always so in all situations - but you don't change your personality, you change your tone. Using the right tone at the right time shows your audience that you understand and empathize with them.

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Brand Voice

<aside> <img src="/icons/microphone_blue.svg" alt="/icons/microphone_blue.svg" width="40px" /> Think of Brand Voice as your brand’s personality. What do you want your brand to reflect? What adjectives best describe that brand voice?

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Marshmallow dessert muffin sweet cookie cake candy cheesecake. Muffin apple pie jelly-o shortbread jelly-o oat cake. Bear claw wafer muffin tiramisu candy canes brownie. Bear claw jelly beans biscuit doughnut chocolate apple pie cake macaroon sweet roll. Ice cream biscuit shortbread chocolate bar jujubes toffee.

croissant

jelly beans

fruitcake

caramels

bonbon

marzipan

sweet roll jelly

tart

cotton candy

Tone of Voice by Channel

<aside> <img src="/icons/cellular_blue.svg" alt="/icons/cellular_blue.svg" width="40px" /> List your comms channels and which tonal elements should lead on each. Each social media platform has its own culture or vibe (LinkedIn is not the same as TikTok which is not the same as X, etc). Their demographics can vary as can the primary reason people use them. All of that can help you tweak the tone of voice for specific channels, their audience and what you want that audience to get from you.

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• Channel 1: Fruitcake macaroon toffee oat cake jelly beans toffee. Tiramisu oat cake pudding chocolate bar wafer biscuit marshmallow topping. Icing oat cake dessert cheesecake chocolate powder.
• Channel 2: Apple pie gummy bears bonbon lollipop icing cake souffle muffin.
• Channel 3: Cupcake ipsum dolor. Sit amet marshmallow topping cheesecake muffin. Halvah croissant candy canes bonbon candy. Apple pie jelly beans topping carrot cake danish tart cake cheesecake. Muffin danish chocolate soufflé pastry icing bonbon oat cake. Powder cake jujubes oat cake. Lemon drops tootsie roll marshmallow carrot cake.

Style Guide

<aside> <img src="/icons/compose_blue.svg" alt="/icons/compose_blue.svg" width="40px" /> Grammar Guide: Consistency is key when it comes to TOV and Brand style so decide where you stand on grammatical issues such as the Oxford comma, formatting of dates, etc…

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Apple pie Sesame snaps shortbread lollipop jelly beans sweet roll jujubes cupcake. Cake tart sweet topping.

• jelly beans
• topping carrot cake danish tart cake
• cheesecake. muffin danish chocolate soufflé
• pastry icing bonbon oat cake.

<aside> <img src="/icons/book_blue.svg" alt="/icons/book_blue.svg" width="40px" /> A-Z: Collect commonly misspelled words, ambiguous words, specific terms and jargon relative to your biz. Make some choices about capitalization, make sure you note any words to avoid…

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