<aside> <img src="/icons/forward_red.svg" alt="/icons/forward_red.svg" width="40px" /> Whereas personas allow you to examine users as individuals, ideal customer profiles (ICPs) help businesses decide which market segments the business can target as a whole. Use this template to flesh out the details of what sorts of businesses you want to target. Once you’ve narrowed it down to a list or category of businesses, you can use the persona template to create a detailed picture of the decision makers at those businesses

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What your ideal customer looks like:

Where are they located?

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What industry are they in?

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What size is the company?

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How they operate:

Who are the decision makers?

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What technologies do they use?

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What is their procurement process?

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Their challenges and needs:

What are their needs/pain points?

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What are their goals?

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How does your product/service help them solve problems or reach goals?

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<aside> 👋 I’ve created templates based on ways I’ve found useful working in Notion. Hope you find them useful as well. Feedback & suggestions welcome. You can always find me here on Notion or on LinkedIn.

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