<aside> <img src="/icons/forward_red.svg" alt="/icons/forward_red.svg" width="40px" /> Template to define who you’re talking to, what they want, what they don’t & what you can do for them. This one is aimed at B2B marketing efforts but easily customized for B2C, etc.

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Introduction:

• Name:
• Age:
• Location:
• Occupation:
• Job Title:
• Highest Level of Education:
• Communication Preferences:

Photo

<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" /> Additional Facts (family, interests, preferences, etc.)

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Interests Goals and Motivations

<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" />

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Challenges/Pain Points and Obstacles

<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" />

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Ideal Experience

<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" />

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Information Sources and Influences

• Where do they find their information:
• Who do they trust:

Toggle of Additional 'Interview' Questions:

• These are mostly B2B related, but customize extra questions to your goals.

<aside> 👋 I work on a wide range of projects, so I need a platform that’s flexible enough to make them all easier to keep organised. As part of that process, I’ve been creating templates as I go based on ways I’ve found useful working in Notion. Hope you find them useful too. Feedback & suggestions welcome. You can always find me here on Notion or on LinkedIn.

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