<aside> <img src="/icons/forward_red.svg" alt="/icons/forward_red.svg" width="40px" /> Whereas personas allow you to examine users as individuals, these segment profiles allow you to consider groups of users - potential and existing - by looking at what they want, need and are currently experiencing. You also need to figure out what you want them to do - what action you want them to take so you can adjust you CTAs and content to that end.

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What Do They Want

<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" />

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What Do They Need

<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" />

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What Do They Feel

<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" />

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Outcome Goal

<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" />

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<aside> <img src="/icons/light-bulb_blue.svg" alt="/icons/light-bulb_blue.svg" width="40px" /> Top tip - use this template in conjunction with my persona template when doing audience analysis or prepping for content audits.

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<aside> 👋 I’ve created templates based on ways I’ve found useful working in Notion. Hope you find them useful as well. Feedback & suggestions welcome. You can always find me here on Notion or on LinkedIn.

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