CONTENT LIBRARY: Choose from a selection of templates when you open a new page - email, blog posts, etc. - and sort them in any number of ways. This collection is also linked to the platforms and themes pages to ensure the relevant content shows up there as well.

**THEMES / PILLARS:** Develop and curate your themes here for reference as you are developing your content. These are currently tagged in three categories - active, future and archived - as examples.  Themes are linked to the content library as well so you will have back links to all content related to this theme.

QUICK REFERENCE BRAND PAGES: for when you don't need or don't want to go digging through longer documentation:

• Key Messages: What you do, why you do it & how you started. Keeping key messages on hand when creating content means what you create stays aligned with your foundations and original intent.
• Look and Feel: Designed to help you keep your content quickly and clearly identifiable to audiences. Keeping look and feel info on hand means what you create stays aligned with your branding & key messages.
• Tone of Voice: Make sure the tone of voice and your brand personality comes through consistently by keeping these elements front of mind while creating content.
• Audiences & Personas: templates for both individual personas and audiences segments to customize however you want to help you communicate with your audience more clearly.

HELPFUL RESOURCES: Keep your best resources handy. I’ve included a few of my faves to start…

PLATFORM PAGES: Assess performance, plan actions needed & tweak messages by platform. I've done a few to demonstrate but customize them to suit whatever platforms you use. Pages include:

• Quarterly toggle: gives you a quick way to record and review stats and progress across the year.
• Action to take list: makes acting on those insights easy to keep in front of mind.
• 'You on…’ snapshot: of relevant branding and strategy points.
• Backlinks: to related content.

ON FRONT PAGE - gallery views of all of the above plus:

• Year-At-A-Glance: this toggle is good for quick notes, lists, notes, long-term plans, just about anything. Mine is quarterly but try monthly if it suits you.
• Weekly Calendar View of the Content Library.

Note: All placeholders, ‘cupcake ipsum’ text and example content to demonstrate fields - all easily removed or replaced